It was impossible not to notice it, as it stood in the middle of assembly department at the Paglierani factories, arousing great curiosity among the guests of ‘Wheat, flour, and…’. An Ocrim rollermill entirely decorated with a painting from the “città future” (future cities) cycle by Carlo Ravaioli. A highly talented painter from Romagna, whose subjects include utopian cities where the absence of the human element and petrified architecture highlight the crisis of man and the environment in a time that has yet to happen.
A suggestion that we also find in the book ‘Argonauta’ with the work “città vulcano” (Volcano City) that Ravaioli uses as a metaphor to express the precariousness of the world and the power of nature. With Argonauta, the author, Sergio Antolini, takes the reader on an evocative journey telling the story of wheat and bread through mythological, pictorial, sculptural and literary evidence such as the reference to the banquet described by Dante Alighieri in the “Convivio”.
A true cultural tribute to wheat and the bountiful earth that is also developed through this rollermill, combining the chromatic memory of the earth with the rigour of an immobile city of an unspecified technological future. An unusual artistic expression, a harbinger of the Ocrim philosophy, a company that knows how to respectfully draw on the great resources of nature and, at the same time, cultivate innovation with compelling drive. It is the conquest of a balance between tradition and an increasingly tech world with the commitment that they coexist without one overpowering the other, to always offer a quality of excellence.
What better place to host this artwork? In fact, we will soon set up an area dedicated to the rollermill inside our museum, O|MUSEUM, a space created to bear witness to every phase of the company’s cultural, technological and humanistic evolution, from 1945 to today. For every customer and visitor who comes to visit us it will therefore be possible to admire live the rollermill and we will be happy to guide them on a tour of the museum through the Ocrim history.