What prompted us to set up an O|THEATRE room in the company? On several occasions we have told you about how important it is for us the value of hospitality. With this spirit we have recently created the O|FARMHOUSE dedicated to events and, before that, the O|HOUSE a very comfortable house, in the old town of Cremona, reserved for guests who come from far away.
Well, in keeping with this philosophy, how could we welcome our customers in a less formal way and not behind a desk? No one would have felt comfortable. Hence the idea of creating a space where it is easier to communicate and interact without barriers, and so we developed the concept of the theatre, a place of artistic expression, adapting it to our needs. The O|THEATRE room is, on a small scale, a representation of the art of milling with the BioStoneMill in the role of host and the walls decorated with the main performers, i.e. the products that can be stone ground (wheat, corn, barley, legumes, etc.). For the occasion, we customized the ceramic tiles of the BioStoneMill by adorning them with the fruits that our land offers us and which, thanks to the work of man, are transformed into nourishment. The simple and informal layout, the use of natural wood and colors which, also in this case recall the Earth, help to create the ideal atmosphere to encourage dialogue in complete relaxation.
The soul of O|THEATRE is declared in the claim we have chosen: “Hic et nunc”. A Latin phrase that expresses the theatrical essence of the “here and now”, referring to something of priority that cannot be postponed or move to the background. Something that needs to happen right away. Just like the relationship we have with our customers which considers two important dimensions: the space (hic=here) and the time (nunc=now). Our own way of paying attention, a way of being that is an indissoluble part of our corporate culture.